Marketing guidelines

IMPORTANT INFO & REGISTERATIONS

COMPETITIONS, MARKETING & CUPPING

PRODUCTION:

MARKETING MATERIALS

Download the official marketing materials here. When promoting your company’s participation in the event, please use only the official marketing materials provided by the events.

The marketing materials folder includes, for example:

AFTERMOVIE

You are welcome to share the official 2025 aftermovie on your own channels.

The video is available in 1080 × 1920 format.
Please remember to tag @helsinkicoffeefestival and @jskarnevaali.

HCF & JSK 2025 - Aftermovie - LYHYT - PYSTY - Full HD (1080x1920).mp4

EVENT PHOTOS

Download photos from the 2025 event here  Event photos

Exhibitor and Booth Presentation form

Find it here

HOW TO COMMUNICATE ABOUT HELSINKI COFFEE FESTIVAL
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You can describe the event as follows:

Northern Europe’s largest coffee festival, Helsinki Coffee Festival, and the Ice Cream & Chocolate Carnival will take place on April 17–19, 2026 at the Cable Factory in Helsinki.
A high-quality and inspiring experience brings together the best coffees, teas, kombuchas, ice creams, and chocolates.
The events delight all the senses, while tasting, visitors can also enjoy DJ music and a unique atmosphere.
With one ticket, you can access both events, held at the same venue at the same time.

HELSINKI COFFEE FESTIVAL

Northern Europe’s largest coffee festival — for everyone who knows what better coffee tastes like.

For three days, Finland’s largest pop-up café takes over the Cable Factory. You’ll have the chance to taste hundreds of different coffees from dozens of roasteries, explore the world of tea and kombucha, compare flavors, and learn how to make your everyday coffee moments even better.

Helsinki Coffee Festival showcases the latest trends, innovations, and phenomena in the industry — and on-site, you can experience what the future of coffee and tea tastes like.

This is the weekend where coffee turns from a routine into a ritual.

#helsinkicoffeefestival #bettercoffeeforall

SAMPLE SOCIAL MEDIA POST

Northern Europe’s largest coffee festival, Helsinki Coffee Festival, will take place on April 17–19, 2026 at the Cable Factory in Helsinki.

This is where coffee transforms from a routine into a ritual, and where you’ll discover why great coffee can make everyday life feel like a celebration. The event presents the latest trends, innovations, and phenomena in the world of coffee and tea, and on-site you’ll get a taste of what the future holds.

At our booth, you’ll find for example:
– Xxx
– Xxx
– Xxx

At the same time, the Ice Cream & Chocolate Carnival will also be held at the Cable Factory — one ticket gives you access to both events.

#helsinkicoffeefestival #bettercoffeeforall

OFFICIAL CHANNELS

Instagram: @helsinkicoffeefestival
Facebook: @helsinkicoffeefestival
TikTok: @helsinkicoffeefestival
Facebook event page: Event pages

HOW TO COMMUNICATE ABOUT ICE CREAM AND CHOCOLATE FESTIVAL
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You can describe the event as follows:

The sweetest event of the year, the Ice Cream & Chocolate Carnival, will take place on April 17–19, 2026 at the Cable Factory in Helsinki, alongside Helsinki Coffee Festival.

The event brings together high-quality ice creams, chocolates, and bold new flavor experiences.

ICE CREAM & CHOCOLATE CARNIVAL

For three days, the Cable Factory transforms into a world of sweetness, where you can taste the newest ice cream flavors of spring and summer, enjoy artisan creations, and discover premium chocolates.

Meet the makers, learn something new, and find your own favorites. The Ice Cream & Chocolate Carnival is more than an event — it’s a journey into the world of flavors, leaving you inspired and smiling.

#jskarnevaali #icecreamandchocolatecarnival

SAMPLE SOCIAL MEDIA POST

Welcome to indulge at the Ice Cream & Chocolate Carnival at the atmospheric Cable Factory in Helsinki on April 17–19, 2026!

The event is all about discovering the newest flavors of the upcoming summer season — from ice cream tastings and high-quality portions to enjoy on-site, to a wide variety of chocolates. You can also take home delicious artisan chocolate treats.

Come visit our booth, where you’ll find for example:
– Xxx
– Xxx
– Xxx

At the same time, Northern Europe’s largest coffee festival, Helsinki Coffee Festival, will take place at the Cable Factory. One ticket gives you access to both events.

#jskarnevaali #icecreamandchocolatecarnival

OFFICIAL CHANNELS

Instagram: @jskarnevaali
Facebook: @jskarnevaali
Facebook event page: Event pages

FREE TICKETS & GIVEAWAYS
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FREE TICKETS & GIVEAWAYS

The complimentary tickets will be sent to you by email in February.

We recommend using these tickets for giveaways in your own channels.

Please note that public ticket giveaways are only allowed for the event’s official partners and exhibitors.

All ticket giveaways must be completed by March 22.

As the event organizer, we do not share individual company giveaways on our own channels.

You are welcome to invite your own guests and partners to Professional Day, and staff members can access the event by registering through accreditation.

Professional Day: Friday, 11:00–17:00

SAMPLE SOCIAL MEDIA GIVEAWAY POST

WIN TICKETS TO HELSINKI COFFEE FESTIVAL & THE ICE CREAM & CHOCOLATE CARNIVAL! 🎉

Northern Europe’s largest coffee festival, Helsinki Coffee Festival, and the Ice Cream & Chocolate Carnival will take place on April 17–19, 2026 at the Cable Factory in Helsinki! ☕️🍦🍫

This high-quality and inspiring event brings together the best coffees, teas, kombuchas, ice creams, and chocolates — and now you have the chance to win tickets for yourself and a friend!

🔹 How to enter:

  • Like this post ❤️

  • Follow us (@[account name])

  • Comment who you would bring with you to the Cable Factory! 👇

The giveaway ends on [date], and the winner will be contacted via direct message.

🍀 Good luck! 🥳

@helsinkicoffeefestival @jskarnevaali

MARKETING AND COMMUNICATION CHANNELS
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A total of over 24,000 followers across the event channels:

Helsinki Coffee Festival - Facebook

Helsinki Coffee Festival - Instagram

Ice Cream & Chocolate Carnival - Facebook

Ice Cream & Chocolate Carnival- Instagram

Helsinki Coffee Festival Facebook event page
Ice Cream & Chocolate Carnival Facebook event page

OTHER MARKETING CHANNELS

In addition to social media, the events are promoted through:

  • Newsletters (B2B & B2C – over 13,000 subscribers)

  • Event websites, with approximately 30,000 monthly visitors close to the event

  • Tiketti marketing channels reaching previous years’ attendees

  • Marketing collaborations and partnerships

  • Press releases and story pitches to the media

  • Outdoor advertising

MEDIA VISIBILITY & VISITORS
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MEDIA VISIBILITY & VISITORS (2025)
  • Over 10,000 visitors

  • Both international and domestic media visibility

  • Main target audience: 26–42-year-olds

  • Visitors are especially interested in learning about coffee, tea, and new flavor experiences

The event received extensive coverage across various media, including radio, television, print, and online outlets.

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