GENUINE ENCOUNTERS STAY IN MIND
Are you interested in a stand for your company in the 2026 event? Get in touch!
The Helsinki Coffee Festival and the Ice Cream and Chocolate Carnival will be held from April 17th to 19th, 2026. Send your email address, and we will get in touch with you regarding booth reservations.
KEY REASONS TO PARTICIPATE
REACH NEW CUSTOMERS
The simultaneously held Helsinki Coffee Festival and Ice Cream & Chocolate Carnival complement each other’s themes, providing a unique opportunity to connect with new customers. Visitors can enjoy immersive experiences, while businesses can effectively increase their visibility and discover new target audiences.
VISIBILITY AND MEMORABILITY
The event offers companies a chance to leave a lasting positive impression in a captivating and experiential setting. This is a one-of-a-kind opportunity. We invest heavily in atmosphere and high-quality execution to ensure visitors have unforgettable moments with products and services.
MEDIA EXPOSURE
The event is covered annually by major media outlets such as MTV, Yle, Helsingin Sanomat, and Ilta-Sanomat, while content shared by social media influencers reaches a wide audience. Media exposure boosts brand awareness for participating companies and provides a chance to stand out. The annual competitions, awarding the best coffees, teas, kombuchas, ice creams, and chocolates, further attract attention both domestically and internationally.
NETWORKING OPPORTUNITIES
Friday’s professional day brings together industry experts and businesses, offering an excellent opportunity to establish new connections and strengthen collaboration within the industry.
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AFTERMOVIE 2025
REACH YOUR TARGET AUDIENCE
Are you a representative of a company in the coffee, tea, kombucha, ice cream, or chocolate industry? Would you like to reach an urban audience interested in taste experiences and high-quality events?
Helsinki Coffee Festival and the Ice Cream & Chocolate Carnival offer your company a unique opportunity to showcase your brand to the right people.
Our festival visitors appreciate high-quality products and experiences.
According to the 2025 visitor survey:
- 38% of visitors came from Helsinki
- 16% from Espoo and 10% from Vantaa –steady and strong shares
- Over 35% of visitors came from outside the Helsinki metropolitan area
- The audience mainly consists of urban, well-off adults who value experiences and refined tastes
ATMOSPHERE & CUSTOMER EXPERIENCE
The look and feel of the event create unforgettable experiences. By participating, you’ll have the chance to build strong emotional connections and taste memories that influence customers’ purchase decisions long after the event.
What matters most to our visitors:
- Indulging and tasting (41.7% cited this as a reason for attending)
- The relaxed and experiential atmosphere
- Current trends and novelties such as coffees, teas, kombuchas, ice creams, and chocolates
BRAND PARTNER MEMORABILITY
The survey clearly showed that certain brand partners were especially memorable to visitors.
Attendees most remembered exhibitors with immersive booths, generous tastings, or a strong visual identity.
At best, brand recall reached up to 77%.
This demonstrates that the event truly provides visibility and memorability — your brand can become a topic of conversation long after the festival ends.
REACH & CHANNELS
The 2025 survey shows that visitors primarily discovered the event through:
- Previous experience (31.7% had attended before)
- Recommendations from friends and acquaintances (17.8%)
- Social media — especially Instagram (11.6%) and Facebook (10.5%)
- This indicates that recommendations and social media are key channels for visibility and audience engagement.
TARGET GROUP SUMMARY
Target group: Urban adults who value experiences and high-quality flavors
Reasons for attending: Tastings, new products, and event atmosphere
Satisfaction: High and growing — the event continues to meet expectations better each year
Key reach channels: Social media and word-of-mouth recommendations
👉 By participating in the Helsinki Coffee Festival and Ice Cream & Chocolate Carnival, you’ll reach exactly the right audience — where flavors, experiences, and encounters make your brand unforgettable.
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