Tips for the stand

IMPORTANT INFO & REGISTERATIONS

COMPETITIONS, MARKETING & CUPPING

PRODUCTION:

TIPS FOR BOOTH PLANNING

Tips for exhibitors at Helsinki Coffee Festival and the Ice Cream & Chocolate Carnival on how to design an effective and functional booth for the event.

We have gathered practical tips for planning and executing a successful booth based on feedback from both visitors and exhibitors.

BOOTH PRESENTATION
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Please submit a short company introduction and a description of what your booth will offer (what visitors can taste, buy, and experience) by this form, no later than March 30.

EVENT CHECKLIST
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  • Please remember to bring extension cords for any electrical equipment used at your booth
  • Make sure to share the HCF/JSK booth information with your staff
  • First aid kit
  • Trash bags and waste collection supplies for your booth
  • A container for possible wastewater
PRODUCT SELECTION & BOOTH SETUP
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  • In previous years, a concept where visitors can taste some or all products for free before making a purchase decision has worked very well
  • Products that have performed well in competitions are in high demand. Please ensure these are well stocked during the event
  • Make sure you have enough products available for the entire weekend
    Note: On Sunday, April 19 at 1:00 PM, there will still be a full visitor session arriving
  • For ice cream exhibitors, visitors have requested tasting portions that allow them to sample several flavors at once
  • Ice cream exhibitors should keep enough cups and spoons available so that all customers can enjoy the products comfortably

PRICING
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  • We recommend offering special event deals or product bundles. These attract visitors and encourage them to purchase products to take home
  • For ice cream, smaller and more affordable portions alongside full servings have been requested. For example, €1 ice creams or chocolates can draw more customers to your booth
  • We encourage you to extend event weekend offers to your online store as well. This increases visibility and appeals to customers who cannot attend in person but still want to take advantage of special promotions

AN ATTRACTIVE BOOTH
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  • Visitor feedback has highlighted the importance of clear and visible communication about what can be tasted, purchased, and experienced at your booth. Please provide details of your booth offering by March 30. By this form.
  • In addition to tasting and selling, interactive activities such as giveaways and games have worked very well in previous years
  • You may also bring additional branding materials and decorations to make your booth more memorable
  • Make sure your company name and industry are clearly visible and easy to understand
READY-MADE BOOTH PACKAGES
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We would also like to remind you that it is possible to book ready-made booth packages for the event. These make participation easier and help ensure a functional booth setup.

This is a great option if you do not already have a booth concept prepared.

For more information, please contact: hello@carnivals.fi

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Carnivals.fi lisätietonapin tunnus
Carnivals.fi lisätietonapin tunnus
Carnivals.fi lisätietonapin tunnus

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